Rodger Shipway, Head of Sales and Marketing at Greencore Homes, has been featured in a recent Show House Marketeers interview, reflecting on his 30-year career in the property sector.
In the interview, Rodger shares insights gained from working across major UK housebuilders and how that breadth of experience has shaped his understanding of what homebuyers truly value. He discusses how effective sales and marketing must go beyond surface-level messaging to genuinely connect with buyers’ needs, aspirations and long-term priorities.
Rodger also explains what drew him to Greencore Homes and why the company’s mission resonated so strongly. He highlights that Greencore’s approach extends far beyond simply selling homes, focusing instead on delivering Better Than Net Zero homes that offer comfort, low running costs and long-term value for residents, while responding meaningfully to the climate challenge.
The feature offers a personal perspective on how the role of sales and marketing in housing is evolving, and why experience, authenticity and purpose are increasingly important in engaging today’s buyers.
👉 Read Rodger’s full interview in Show House here: https://showhousemag.mydigitalpublication.co.uk/november-2025/page-16
